Jazz pianist Fred Hersch visits Rolf Beeler

May 18, 2017

You probably know that American Fred Hersch (61) is a highly acclaimed Jazz pianist with many Grammy nominations, but you might not be aware that he is an admirer of Rolf Beeler cheeses to which he got introduced at Dean&Deluca. Rolf Beeler, a former DJ, is an avid music fan.

So it was a special treat for both of them when Fred Hersch visited Rolf at his home during his current music tour through Europe which will end later this month in France. As you can see everybody enjoyed a vast variety of (Beeler) cheeses as well as a good bottle of wine.

Fred Hersch in concert            Photo: Martin Zeman

Famous Jazz pianist Fred Hersch (2nd from right) and Rolf Beeler (center).      Photo: Stephan Diethelm

Birth of a Calf

May 1, 2017

Transhumance 2017 is just around the corner. But before they move the animals to the meadows of Ruosalp the Herger family had reason to celebrate. The last calf was born on their farm in the valley where they spend the rest of the year. Watch the short video and the pictures and see how the animals help each other. Click here

Adopt-an-Alp® in “Beobachter”

April 6, 2017

The Adopt-an-Alp® program gets more and more media attention in Switzerland. After several articles in local newspapers and in Switzerlands biggest tabloid, “Blick”, the bi-weekly newspaper “Beobachter” published a story written by Peter Aeschlimann. The “Beobachter” (Observer) covers topics from consumer protection, society, economy, justice, politics, and environment. As of 2016 it has 250,000 subscribers and reaches a total of 850,000 readers which is remarkable for the Swiss media market.

You can read the story here

Announced: the winners of Adopt-an-Alp® 2016

March 20, 2017

A panel of 4 judges, all engaged in some regard with Alpkäse in Switzerland, have given their grades of all participants in the Adopt-an-Alp® contest of last year’s transhumance. The top three grades went to Piazza Italian Market in Easton, MD, Bianchini’s Market in Portola Valley and San Carlos, CA as well as Caseus in New Haven, MD. Behind those the competition was very close. In general we noted not only a significant increase in the number of participants (15) but clearly in ideas and enthusiasm.

The three winner’s will visit their adopted Alp this summer, a journey sponsored by Mifroma, our partner in Adopt-an-Alp®.

To see pictures of the winners click here and for some displays click here.

Caroline and Adopt-an-Alp at Cheese Plus

January 14, 2017

“Cheese Plus”, on of our favorite  stores in San Francisco, hosts this special event as usual before the start of the Fancy Food Show. It takes place on Friday, January 20, from 5 to 7 pm and will present several high end providers of foods. Amongst them is Caroline who will introduce the crowd to the cheeses of Alp Mettenen which is part of the Adopt-an-Alp program, introduced by Quality Cheese in 2013.

people silhouette

Alp Mettenen in the evening when the sun sets on the people and their achievements of the day.


Caroline Hostettler of Quality Cheese and Laura Werlin at Cheese Plus.

Adopt-an-Alp has grown significantely since then, not the least due to the fact that cheeses produced in altitude during transhumance have been identified by many studies as to be essential for a healthy diet. The program is currently run through a partnership with Mifroma USA. For more info click here
To learn more about the event at Cheese Plus in San Francisco click here