Adopt-an-Alp® in “Beobachter”
The Adopt-an-Alp® program gets more and more media attention in Switzerland. After several articles in local newspapers and in Switzerlands biggest tabloid, “Blick”, the bi-weekly newspaper “Beobachter” published a story written by Peter Aeschlimann. The “Beobachter” (Observer) covers topics from consumer protection, society, economy, justice, politics, and environment. As of 2016 it has 250,000 subscribers and reaches a total of 850,000 readers which is remarkable for the Swiss media market.
You can read the story here